There’s been a story circulating online for many years now that McDonland’s burgers only partially contain beef. The rumour states that they source their patties from a company called “All-Beef” or “100% Beef,” depending on the source. This company, so it goes, mixes all sorts of filler products — everything from soy protein to mealworms into the burgers. Yet when McDonald’s sells them, they can legally call them “All Beef.”

This is, of course, nonsense.

But people believe it because the world has made us skeptical.

This morning I was making coffee. As a heavy coffee drinker, I have a wide variety. One of which is a Canadian brand: Ethical Bean. And I couldn’t help but question the branding.

Of all the names available, they chose to tell us that they are, first and foremost, ethical. It’s like when a grocery store has a line of products called “Organics.” It’s unlikely that anything in the lineup is certified organic, or remotely better for you than the regular option. Aside from costing more, the ingredients are likely the same.

How many countries claim to be democratic in their name but are anything but?

It’s no wonder we have trust issues.

If something sounds too good to be true, it’s worth peeking behind the curtain. Of course, there is such a thing as being too skeptical.

I think we can all agree that McDonald’s probably isn’t the greatest thing to consume. But you don’t need to worry about worms in the beef.

As for my “Ethical” brew this morning? At least based on my brief research, and despite being purchased by Kraft-Heinz a few years back, they seem to be what they claim.