Echoes

There’s a growing problem in the social media world.

I mean, there’s always a problem with social media — but this is another.

In the last few years, there has been a rise in new social media platforms. Specifically the Twitter-style, mostly text-based discussion concept.

The problem is not the platforms themselves, but the users of these networks.

First, when Donald Trump was banned from Twitter (now X), he started his own app: Truth Social. The majority of users wanted a platform without the censorship issues of X.

More recently, after Elon Musk’s purchase and rebrand of X, there was a mass exodus of users to platforms such as Mastodon and Threads.

Many of these users were uncomfortable with the free speech aspect that Musk brought to the platform.

The problem here is the same problem that we’ve seen with social media for years. It creates echo chambers. With Facebook and Twitter, over time, people would only follow those who support their causes and beliefs and would ignore — or outright block — those who questioned them.

With the rise of new platforms and the audiences flocking to them, this problem will only compound. Rather than having to pick and choose those who enforce your beliefs, the entire ecosystem already does.

You don’t ever have to worry about your beliefs being questioned. You simply exist in some social media version of Brave New World.

As long as people run and hide in their social safe spaces, avoiding ever having to question their beliefs, the echo chamber effect is only going to widen the divides within society.

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