I don’t understand how hypnosis works, but I know that it does — at least for some.

Ignoring the silly stage shows where people dance like chickens, hypnosis can help people. The clinical practice has helped people sleep better, manage chronic pain, conquer phobias, break addictions and overcome trauma.

This malleability of the mind makes me curious. Could the average person use hypnosis to become more creative, focused and risk-averse? Essentially, could hypnosis be used to turn anyone — at least those susceptible to it — into someone with the traits of an ambitious entrepreneur?

Could hypnosis unlock untapped potential within your mind? Could it take you from wherever you are now to becoming the founder of the next revolutionary startup?

And if so — if hypnosis could rewire your mind in a way that propelled you to extraordinary success — would that you still be you?